April MDAHU Meeting

April 26, 2018
7:45 AM - 10:00 AM
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NEW LOCATION - Michigan State University Management Education Center
811 W. Square Lake Rd.
Troy, MI 48098

5 Steps to Resuscitate Your Marketing

Did you know that Marketing isn't just liquor and guessing?...that clients are most of the way to a buying decision before they even contact you?  Marketing is now the FIRST step in the sales process and doing it well is imperative for your survival.  You'll hear REAL-LIFE tips for your business from two previous executives at Amazon and JCPenney.  Most recently, they built freshbenies from zero to three consecutive years on the list of Inc. 1000 fastest growing companies in America. Whether you technically "own" your agency OR work at an agency or carrier, this is for you. Oh, and we'll have a lot of fun, too!

Heidi Rasmussen, Co-Founder & COO - freshbenies

Heidi spent 27 years with a major department store where she held store and corporate management positions in marketing, buying, brand management, training and store environment.  Bing a "jack-of-all-trades" uniquely positioned her to run a successful business.  No matter what the product or service, she's learned people want brands that engage and simplify their lives.  Even more, they want brands to follow through on their promises.

Tonia Degner, Chief Strategy Officer - freshbenies

Tonia has been a leader in the retail industry for 20+ years with a focus on driving vision and growth strategies in large P & L business sectors.  Her most recent experience includes Director positions at Amazon.com where she created disruptive strategies for major brands.  She joined freshbenies because of her passion to enhance the American healthcare experience with innovative solutions.


Bring a "Non-Member" to the April meeting for FREE!  Use coupon code FREE during the registration process.


7:45 AM – 8:25 AM – Breakfast & Networking

8:30 AM – 10:30 AM – Meeting


Pre-Registered Ticket Prices*:

$20 Pre-Registered Members
$75 Pre-Registered Guests


Walk in Ticket Prices**:

$40 Walk in Members
$100 Walk in Guest


*Credit card required for online registration. 

**Cash or check for walk in payment – no credit card payments taken at the door.

In order to receive a refund, request must be received 72 hours prior to the event.


$20.00 Member Registration

$75.00 Guest Registration